In the dynamic realm of fashion, Korean brands are carving a significant niche, particularly in fashion for men, by intertwining traditional elegance with contemporary innovation. Whether you’re a fashion enthusiast on the hunt for the next trend or just looking for some cool, elegant gear, we’ve got the scoop on the Korean fashion scene to help you find your perfect fit. So, let’s jump in and see what Korean fashion for men has to offer!
Some Recommended Korean Fashion Brands for Men
Code:Graphy – A Symphony of Streetwear and Innovation
Launched in March 2020, Code:graphy is a Korean utilitywear streetwear brand for men and women that merges functional elements with unique graphic designs, crafting its distinct style. In its first year, Code:graphy recorded sales of 5 billion won, which grew to 15 billion won the following year. The brand is available online at Musinsa, 29CM, and its own mall, and offline at select shops such as Bind, Wonder Place, and A-Land.
Social Media and Fan Engagement
Code:Graphy has effectively utilized social media and celebrity endorsements, introducing Hoshi as its first model last August. This move resulted in products like the ‘CGP Origin Tiger Logo Training Setup’ selling out in minutes and dominating real-time trends on Twitter, highlighting the brand’s immense popularity and fan engagement.
Eco-friendly and Premium Products
Code:graphy is also committed to launching eco-friendly, premium products, introducing items made with certified, animal-friendly, and eco-friendly materials, all priced within the 100,000 won range
Yale X MVP – Crafting Elegance in Sports through Global Collaboration
Yale, developed by Wars Corporation under CEO Noh Jiyoon, is a lifestyle community brand that recently unveiled a globally limited collaboration collection with MVP (Modest Vintage Player), a luxury sports accessory brand based in New Zealand. In this collection, you can find a variety of handmade sports accessories such as boxing gloves, soccer balls, and rugby balls.
MVP, established in 2015 by designer Josh Carmody, is a brand that resonates with the 1950s sensibility, offering a diverse array of sports equipment collections. From baseballs and soccer balls to boxing equipment, each piece is adorned with refined logos and intricate details, reflecting a blend of vintage charm and modern functionality.
Limited Edition Collection
The Modest Vintage Player Collection is meticulously developed, combining functional elements with aesthetic appeal. The products, released in limited quantities, have managed to garner a robust fan base, symbolizing exclusivity and sophistication in the realm of sports accessories.
Good Life Works – Pioneering Unisex Casual Wear with a Touch of Nature
Good Life Works, a Korean fashion brand founded with the mission to spread happiness through fashion, pioneers in creating casual wear for men and women inspired by nature. The brand aims to produce stylish yet comfortable apparel that is not only sophisticated but also free of any purchasing burdens for consumers. The brand’s philosophy is deeply rooted in the belief that fashion should be a source of joy and satisfaction for everyone, transcending the barriers of price and accessibility.
Balancing Style and Functionality
The brand recently unveiled its 23FW collection, a testament to its commitment to comfort and natural aesthetics. This collection is a thematic representation of a journey of reconnection with oneself and nature, a tranquil escape from the chaotic daily life. The designs propose relaxed and comfortable looks, drawing inspiration from the serene and calming elements of nature.
The 23FW collection, characterized by its natural silhouettes and soothing colors, offers a variety of items that seamlessly blend style and utility. From sweatshirts and knits to vegan leather jackets and field hood jackets, each piece is meticulously designed to offer versatility and sophistication. The collection also features wide denim and cargo pants, each piece reflecting a balance between style and practicality.
Standout Pieces
The ‘Oversized Essential Vegan Leather Jacket’ is a highlight of the season, radiating a casual and retro vibe with its oversized pockets and color palette, while the voluminous hem banding adds a touch of modernity. Another notable item is the ‘Oversized Short Field Hood Jacket’, which comes with a detachable hood and frontal out pockets, offering versatility and a utility feel to suit different preferences and situations.
Partimento – Weaving Elegance into Korean Fashion Landscape
Partimento, a distinguished Korean fashion label, is gaining recognition for its fundamentally elegant designs for men and women that also radiate unique charm and individuality. The brand recently garnered significant attention when Karina, a member of the renowned idol group aespa, donned a Partimento check shirt in her music video for ‘Thirsty’.
This moment not only highlighted the brand’s growing popularity but also its appeal to individuals known for their distinctive style and influence in the music and fashion industry. The shirt, despite being designed for women, is crafted in a generous size, offering a comfortable and natural feel, showcasing the brand’s commitment to comfort and style.
A Blend of Basic and Unique
Partimento stands out for its ability to blend basic design principles with distinctive elements, creating pieces that are both versatile and unique. The brand’s approach to design emphasizes the importance of foundational elegance while allowing room for individual expression, striking a harmonious balance between the two.
Wooalong – A Tapestry of Tradition and Modernity in Korean Fashion
Wooalong emerges as a distinctive emblem in the Korean fashion scene, intertwining traditional elegance with contemporary flair. This brand has managed to carve out a unique space for itself, offering designs that are a harmonious blend of the old and the new, reflecting a deep reverence for cultural heritage while embracing modern fashion sensibilities.
“I have always been interested in fashion. Our common theme always started with ‘fashion’ and ended with fashion. Before starting the fashion business, there were many ups and downs. Neither of us majored in fashion, but we weren’t afraid.”
CEOs Song Jeong-wook and Kang Ho-yong
doyoung wears a lot of wooalong, seems like it’s also one of his favourite brands hehe pic.twitter.com/Kt6ATszhTB
— 🌱 (@plantsprout) January 4, 2022
Diverse and Inclusive Collections
Wooalong is renowned for its innovative approach to design, seamlessly integrating elements of traditional Korean aesthetics with modern fashion trends. The brand’s creations are a visual and tactile representation of this synthesis, offering wearers a taste of cultural richness intertwined with contemporary elegance.
Under the slogan “Wear Actual Life,” the brand offers a plethora of collections that cater to a wide range of tastes and preferences. Wooalong’s designs are not just diverse but also inclusive, ensuring that every piece resonates with a broad spectrum of individuals, allowing them to express their unique style narratives and cultural identities through fashion.
thisisneverthat – a Beacon of Contemporary Korean Streetwear
thisisneverthat is renowned for its distinctive style that combines casual and sporty elements, creating apparel that is not only comfortable but also stylish and versatile. The brand’s designs often feature bold graphics, relaxed fits, and a diverse color palette, catering to individuals who value self-expression and uniqueness in their sartorial choices.
The brand has gained substantial international recognition, becoming a favorite among streetwear enthusiasts and fashion influencers around the globe. It has successfully positioned itself as a representative of modern Korean fashion, showcasing the creativity and diversity inherent in Korea’s fashion industry to a global audience.
Diverse Collections
thisisneverthat offers a wide range of products including t-shirts, hoodies, jackets, and accessories, each piece reflecting the brand’s commitment to quality and design. The diverse collections allow fashion aficionados to mix and match, creating their own unique looks that resonate with their personal style.
In addition to its focus on style and quality, thisisneverthat is also committed to sustainability, incorporating eco-friendly practices and materials in its production processes. This commitment reflects the brand’s awareness of its environmental impact and its responsibility to contribute to a more sustainable fashion industry.
Explore more about Korean fashion:
- Spotlight on Korean Fashion: 15 Brands Making Global Waves
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- Craving Autumn Style Elegance? How Do Koreans Wear Street Fashion?
- 20+ Best Korean Street Fashion Trends to Try in 2023
- Korean Fashion Evolution: A Deep Dive into Korea’s Most Innovative Designers and Brands