Kiss of Life, an emerging 5th-generation K-pop girl group, has recently taken on a prestigious role as a brand ambassador for Maybelline New York, a leading global cosmetic brand.
Maybelline New York Chooses Kiss of Life as Their New Ambassador
On the 19th, Maybelline New York announced that the selection of Kiss of Life as the brand’s new face was inspired by the group’s embodiment of confidence, boldness, and freedom. These qualities resonate deeply with Maybelline’s brand image and philosophy, aiming to extend the brand’s appeal through the vibrant energy and charisma of Kiss of Life.
“We have selected the rookie girl group KISS OF LIFE as our new brand ambassadors. We believe that the charm of KISS OF LIFE, characterized by overflowing confidence, boldness, and freedom, aligns with the brand’s image and philosophy. We hope to spread the brand’s appeal to more people with them.”
Maybelline New York.
Debut Brand Photoshoot
Following the announcement, the brand unveiled Kiss of Life’s first brand photoshoot, showcasing the members’ chic and casual styles. The photoshoot captivated audiences with the members’ confident poses and expressions, complemented by bold and edgy makeup looks. Each element was meticulously crafted to highlight their attractive visuals and individuality, from the striking red lips and dramatically lifted eyelashes to the subtly shiny skin and precise, clear eyeliner. This perfectly captured the essence of Maybelline New York, garnering the hearts of fans worldwide.
Engaging with Fans: “HELLO KISSY”
Continuing their journey, Kiss of Life further connected with their fans. Their first fan meeting, “HELLO KISSY,” took place in Tokyo, Japan, on the 20th.
KISS OF LIFE First JAPAN Fanmeeting 「Hello Kissy」
— FLNK (플링크) (@FLNK_official) February 20, 2024
[PART1] Live Streaming willl begin shortly! ⌛️
👉2024. 2. 20 (TUE) 2PM / 7PM JST
🔗https://t.co/C1bGf2znpi@KISSOFLIFE_S2
#KISSOFLIFE #HelloKissy #키스오브라이프#ONLINE #STREAMING #FLNK pic.twitter.com/NoH6nNFIsb
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