In a move set to make waves in the beauty industry, the iconic K-pop female idol, Jeon Somi is stepping into the realm of cosmetics with the launch of her makeup brand, GLYF. The official announcement has sparked excitement among fans and beauty enthusiasts alike. It sets the stage for what promises to be a highly anticipated entry into the market.
Jeon Somi Launches GLYF Exclusively in South Korea
GLYF’s debut is earmarked for a soft launch on April 2, at 8 PM, exclusively in South Korea. The brand encapsulates Jeon Somi’s personal aesthetic and commitment to quality. Moreover, it offers products that highlight individual beauty and provide a touch of the artist’s renowned radiant glow.
One of the most buzzed-about products expected from GLYF is a highlighter. The product has already garnered attention in the beauty community. Jeon Somi teased the product in a makeup video showcasing a stunning, sparkling shine, leaving fans eager for its release. This highlighter will become a must-have for those who emulate the K-pop star’s luminous, glowing complexion.
While GLYF is initially launching exclusively in South Korea, the anticipation surrounding the brand’s debut is global. The official website is currently live, inviting those within South Korea to join the waitlist for the soft launch. This strategic move allows Jeon Somi to connect closely with her home audience, ensuring that her first foray into the beauty industry is intimate and impactful.
The launch of GLYF is a significant step for Jeon Somi. Additionally, it also shows the influence of K-pop stars beyond the music industry. By branching out into cosmetics, Jeon Somi joins the ranks of celebrities who have successfully expanded their brand, leveraging their personal style and fan base to make a mark in new sectors.
As the launch date approaches, all eyes will be on GLYF and its debut collection. With Jeon Somi at the helm, the brand is going to embody the perfect blend of innovation, quality, and style, offering products that enhance beauty and inspire confidence. Whether you’re in South Korea or watching from afar, you should not miss GLYF’s launch!
