The globally renowned sportswear brand Adidas is taking a daring leap this year! Adidas announced that BABYMONSTER, a Kpop rookie group that debuted just a few months ago, has just become their new global partner. This move is particularly exciting as Adidas boldly transforms these newcomers into global brand ambassadors. So, will this strategy eventually yield significant results? Could BABYMONSTER be Adidas’s next promising step in widening its promotional reach? Better yet, does it also mean that BABYMONSTER is replacing BLACKPINK? Let’s find out together in the following report.
Adidas Confirmed BABYMONSTER as New Global Partner
It has only been a few months since BABYMONSTER emerged as BLACKPINK’s little sister and Adidas has already claimed the group as their global brand ambassador!
Last week, both Adidas and BABYMONSTER officially announced their collaboration via their respective social media accounts. According to the announcement, BABYMONSTER is now the new global partner of Adidas’s line called Adidas Originals.
Adidas Originals is a line within the Adidas brand, focusing on lifestyle and fashion-forward products while drawing inspiration from Adidas’s rich archives in sportswear.
Launched as a way to pay homage to the brand’s history, Adidas Originals often revives classic designs with a modern twist, catering to both nostalgic consumers and those seeking contemporary street style.
The product range includes shoes, clothing, and accessories, featuring iconic designs like the Superstar, Stan Smith, and the Trefoil logo, which is exclusive to the Originals line. This division has become known for its collaborations with designers, artists, and cultural icons, blending sports authenticity with the creative and fashion-forward edge.
Replacing BLACKPINK as Adidas’ Brand Ambassador?
Debuting from the same powerhouse agency as the global K-pop sensation and fashion icons BLACKPINK, YG Entertainment’s new girl group, BABYMONSTER, is stirring speculation about becoming the new face of Adidas Originals.
Previously, Adidas Originals had teamed up with BLACKPINK for its initial fashion line promotions. However, with BLACKPINK members embarking on solo endeavors following their departure from YG Entertainment, the group’s future collaborations remain uncertain.
This shift has prompted Adidas to seek a fresh and reliable partner to champion the Originals fashion line. Enter BABYMONSTER, a group that has rapidly captivated young Kpop enthusiasts since their debut, sharing the same label as BLACKPINK. This connection makes the seven-member rookie group a strong candidate for the role.
In a striking move, alongside their official partnership announcement, Adidas Originals and BABYMONSTER have collaborated on a performance video for their latest hit, “SHEESH,” signaling a bold new chapter in fashion and music collaborations.
Still, with this new campaign with BABYMONSTER, do you think Adidas’ Originals line will be able to expand its global reach? Please share your thoughts with us on what this collaboration brings to both the idols and the German-based sportswear brand. Will they become a new era of Kpop fashion, or its downfall of YG instead?
